Harry Ramsden’s, the well known British fish and chip brand, has announced a new partnership with DFDS Ferries. Launching this spring, passengers traveling on DFDS routes between Dover and Calais, and Dover and Dunkirk, will be able to dine on the popular fish dish through the “Proudly Serving” model. The rollout across six DFDS vessels is expected to be completed by Easter of 2025.
The partnership will introduce Harry Ramsden’s to a fleet that includes three UK-flagged and three French-flagged ships, including the Delft Seaways, Dover Seaways and Dunkerque Seaways. This marks a significant step in delivering a quintessentially British culinary experience to travelers across the English Channel.
Harry Ramsden’s “Proudly Serving” model brings the brand’s fish and chips to new audiences in a flexible and scalable format. The partnership ensures that every serving is prepared using sustainably sourced ingredients, including Harry Ramsden’s secret-recipe batter and premium potatoes grown on British farms.
The model is supported by extensive training, branded packaging, and operational oversight to guarantee same high. Looking ahead, the menu may expand to feature additional items from the Harry Ramsden’s range by the summer of 2025.
“This partnership with DFDS reflects our shared commitment to exceptional customer experiences,” said James Low, chief executive officer of Deep Blue Restaurants, which acquired the Harry Ramsden’s brand in 2019. “By bringing our world famous fish and chips to the high seas, we continue our mission to share Britain’s most cherished tradition with travelers worldwide. We are thrilled to be partnering with such a reputable and innovative operator and look forward to a fruitful collaboration.”
“DFDS is very excited about partnering with Harry Ramsden’s. We see it as a great match of two heritage brands, but more importantly, it’s a partnership that will enhance the quality of our bestselling onboard dish. Fish and chips remain a holiday favorite, and together with Harry Ramsden’s, we’re confident that we can deliver the consistent quality that we want for our passengers,” said Steven Newbery, global onboard services director.
Sustainability remains central to Harry Ramsden’s operations. All fish [primarily wild-caught cod and haddock sustainably sourced from the Northeast Atlantic and frozen at sea to temperatures below -18°C to maintain quality] is MSC-certified.