Abbot’s plant-based “Chorizo,” Ground “Beef” and Fajita Chick’n products are now available in over 1,300 Publix supermarket locations across eight southern states including Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, Kentucky and Virginia. Distributed in 10 oz (283g) retail packages, the premium, protein-rich offerings are made with 100% real food ingredients, including pea protein, mushrooms, and extra virgin olive oil. All are Non-GMO Project Verified, Whole30 Approved, Vegan Certified and free from the top nine allergens, preservatives, natural and artificial flavors and seed oils.
The expansion into Publix aligns with growing interest in health and well being. More than one in three food shoppers in the United States is in the habit of checking both nutrition labels and ingredient lists prior to purchase, and 75% plan to spend more on products with health-promoting benefits.
It is estimated that “flexitarian” consumers, those who enjoy both animal-based and plant-based alternatives, now make up nearly half the US population. Abbot’s appeals to this growing audience and has seen steady growth in the last 52 weeks in the natural channel.
“Food is information; it can either heal or harm,” said Kerry Song, founder and chief executive officer of Costa Mesa, California-based Abbot’s. “We’re deeply committed to crafting plant-powered proteins that not only taste absolutely delicious, but give your body what it needs to thrive.”
Abbot’s products are now stocked at over 4,000 stores nationwide. In addition to Publix, they’re available at Sprouts, Target, Whole Foods Market, Natural Grocers, The Fresh Market and Fresh Thyme, among other retail outlets.
