The Arlington, Virginia-headquartered American Frozen Food Institute (AFFI) during its annual membership meeting February 4 announced a new strategic plan and website that connects the frozen food supply chain and aligns with AFFI’s strategic priorities. The organization represents frozen food and beverage manufacturers, suppliers and distributors.
“Frozen foods are essential in a dynamic marketplace,” said AFFI President and CEO Alison Bodor. “This is our north star, our strategic industry objective, that demonstrates the overarching role AFFI will play on behalf of its members and the frozen food industry of the future.”
Convening in monthly meetings, AFFI’s board of directors and staff utilized industry research to brainstorm strategic solutions, where the trade association could enhance its role in addressing frozen food sector issues and challenges. Its strategic plan is supported by three areas of focus:
• Advocate – Grounded in science, mitigate risks to the frozen food business.
• Elevate – Raise the industry’s voice and profile champions to promote the benefits of frozen foods.
• Innovate – Drive solutions for innovative category performance.
“Our new strategic plan builds on the momentum from our previous strategic plan and capitalizes on AFFI’s core areas of strength in science, advocacy and communications to deliver real results for our members so they can continue to ensure Americans have access to safe, nutritious and easy to prepare frozen foods,” said Bodor.
