Aldrup, Germany-headquartered Agrarfrost raised the value-added frozen potato flag high at the Anuga exhibition in Germany from October 5-9. Its culinary presentation matched the world’s largest trade fair for food and beverages with the show organizer’s motto: “Taste the Future.”
With the Crunchy Riffled Frites developed by Agrarfrost – a crossover of potato deep-frozen speciality and a chips snack – the family- owned company is opening up a completely new product segment for the food retail trade.
“Following the product success of our Minions 3D potato figures, we are delighted to present our world innovation Crunchy Riffled Frites to an international trade audience,” said Managing Director Manfred Wulf. “We are offering tasteful product innovations for the food retail trade, for bulk consumers and for the out-of-home market that correspond to the discerning consumers’ behavior.”
Agrarfrost spotlighted innovative product concepts for different target groups at Anuga. With a special focus on young user groups, the frozen potato specialist’s Crunchy Riffled Frites allows consumers to create their warm potato snack with an extra-thin cut and fine wave structure in the classic chip style at home – in the desired crispness.
“The unique combination of warm potato speciality and the Smoked Pepper coating, which is popular with consumers, makes Crunchy Riffled Frites absolutely unique,” said Wulf.
Kid Friendly Minions
The second Agrarfrost product highlight at Anuga 2019 is the Minions potato figures in an exceptional 3D look. Successfully launched in food retailing, the cult figurines are also intended to boost sales success in international markets.
Furthermore, Germany’s largest manufacturer of sustainably produced frozen spud specialities rolled out a popular classic from the USA in its rendition of Tater Bites. The popular American-style classics are cylindrically shaped cubes made from a Rösti mass with a diameter of about two centimeters and a length of three centimeters. The new Agrarfrost product is convincing in taste, with excellent portionability and quick preparation in the deep fryer.
“With Tater Bites, our major customers will be able to offer their consumers a completely new, exciting taste experience,” said Wulf. “This expansion of the product segment offers gastronomy additional sales potential, as we are now presenting customers with a new must-have.”
Trade visitors found out about the wide range of classic potato chips from Agrarfrost for private labels at the Anuga show, including new cut variants (such as smooth cut or wave cut in variable width and depth) and spices ranging from sweet sour, paprika, salty and barbecue to extra spicy.
Like all Agrarfrost products, the innovations presented at Anuga 2019 were made from first-class quality potatoes that come exclusively from sustainable and controlled German contract cultivation. With the Clean Label concept, Agrarfrost also completely dispenses with the use of artificial flavor enhancers, colorings and additives.
About the Producer
With 800 employees at the two production sites Aldrup (near Bremen) and Oschersleben (near Magdeburg), Agrarfrost processes approximately 600,000 tons of sustainably grown potatoes each year in into finished products. Around 200 contract farmers ensure the best product quality on 8,000 hectares of their own farmland.
Agrarfrost is a one-stop shop for everything from growing seed potatoes and raising them to manufacturing the products. This guarantees continuously high quality and safety as well as an excellent taste of the potato products. The majority of the value-added output is in the form of frozen potato products, followed by potato snacks (chips and sticks) and potato flakes.
