Driving toward a goal of using more sustainable materials in packaging, two Lamb Weston Alexia brand products are now being distributed in packaging produced with corn and potato starches. A label on the front of each retail pack informs consumers it is partially made from plants.
Recent research published by GlobalData indicates that more than three in ten consumers in the United States believe environmentally friendly packaging material is a key driver of a purchase.
Alexia’s Organic Sweet Potato Fries and Alexia’s Organic Yukon Select Puffs will feature a special seal, identifying the plant-based packaging. Lamb Weston’s packaging team spent two years collaborating to create a durable, sustainable packaging alternative and continue working to expand the Eagle, Idaho-headquartered company’s sustainable packing efforts.
“Sustainability is a pillar of our packaging innovation strategy. By combining efforts with teams across the business we were able to create something innovative that will not only help reduce our carbon footprint, but also continue to deliver to our customers,” said Deb Dihel, vice president of innovation.
According to American Packaging Corporation, the environmental impact annually* of using a packaging substitute for the Alexia Organic Potato equates to:
•14,700 miles driven by automobile
•252 trash bags in landfill
•750,000 phones charged
•98 trees over 10 years
•14 barrels of oil
[*Utilized 3.0 mil LLDPE (low density polyethylene) sealant film with 20% biomaterial by weight. 6.5 reduction in net CO2 emissions]
“Lamb Weston’s Packaging Team has set clear and meaningful sustainable packaging aspirations. Delivery of this innovation to consumers illustrates progress towards these goals first shared in our 2020 ESG Report,” said Trudy Slagle, senior director at ESG Administration.
