Diet-conscious consumers can now enjoy French fries without the guilt of indulgence, thanks to introduction of Smart Classics Fries and Potatoes from Eagle, Idaho, USA-headquartered Alexia Foods. The ConAgra company produces a full line of premium, all-natural frozen potatoes, breads and side dishes.
Roasted – never fried – Alexia Smart Classics are 98% fat-free, made with Yukon Select potatoes to assure a smooth and creamy taste, and are lightly seasoned with a touch of sea salt to provide gourmet-quality flavor. And with 100 calories per serving, the crispy fries and potatoes offer a lighter version of classic fries, giving at-home cooks a chance to upgrade their favorite snack or side dish with robust flavor and without the added fat or calories.
“Alexia Smart Classics products offer our customers a wholesome potato side dish with reduced fat, calories and sodium, while delivering a unique meal experience,” said Jason Allen, senior brand manager. “We’re giving fry lovers a chef-inspired side dish that is simple and naturally better-for-them, but does not sacrifice taste.”
Alexia Smart Classics, rolled out in frozen food aisles at supermarkets and grocery stores in September, are currently available in three potato varieties: straight-cut fries, crinkle-cut fries and tri-cut potatoes. Selling at a suggested retail price of $3.29 per 32-ounce package, they are promoted as pairing perfectly with a gourmet sandwich or alongside a dip like Sesame Soy Ketchup when served as an appetizer or snack.
Alexia also offers a full line of premium, all-natural frozen appetizers, artisan breads, and potato and sweet potato side dishes that go from freezer to table in less than 30 minutes. In addition to traditional retail channels, they are are available at natural, gourmet, club, and mass retail stores.
