Glendale, California- based Alpha Foods is launching a range of new plant-based breakfast sandwiches and breakfast burritos. The offerings include Alpha Meatless Sausage, Plant Egg & Cheeze Breakfast Sandwich, Alpha Spicy Chorizo, Alpha Protein Supreme Breakfast Burrito, Alpha Bac’n Scramble Breakfast Burrito and Alpha Rockin’ Ranchero Breakfast Burrito – all of which feature savory meatless protein, spices, dairy-free faux cheese and plant-based eggs.
Hitting the frozen aisles of supermarkets and other grocery stores throughout the United States in June, the “better for you” products contain 16 or more grams of protein and are also a good source of fiber and iron. Only two minutes of microwave preparation time is required, making for a fast and easy way to start the day nutritionally. The new breakfast assortment provides flexitarians with a cholesterol-free, convenient meal made exclusively with non-GMO, vegan-certified ingredients.
Consumers in Los Angeles, California’s bay area and the US Southeast can get their hands on the products at Costco stores prior to the national rollout.
“We are continuously reimagining convenient, plant-based options for everyone to enjoy during every meal of the day,” said Cole Orobetz, co-founder chief executive officer of Alpha Foods. “As there is such a huge lack of plant-based breakfast options, we knew we had to bring something delicious to the category – and these breakfast sandwiches and burritos are just that. As a brand, we will continue to identify those holes and fill them with innovative products that vegans, flexitarians and meat lovers can enjoy together.”
Loren Wallis, fellow co-founder and chief innovation office of the company, added: “Our focus is on high-quality ingredients with exceptional flavor and texture. The new breakfast sandwich and breakfast burrito lineup features our next generation proteins with fewer ingredients and the most authentic taste and texture yet. Leading edge plant-based innovation is a hallmark of Alpha Foods.”
