Alpro, the Gent, Belgium-headquartered producer and marketer of soya-based vegetarian/vegan products, has entered the frozen food aisle with its introduction of premium plant-based ice cream. Three flavors have just been rolled out at Tesco stores in the United Kingdom: Hazelnut-Chocolate, Vanilla and Coconut.
The products, which sell for £3.50 per 500ml tub, contain 30% less sugar and saturated fats than similar dairy cream SKUs. The calorie count ranges from 113 to 120 per 100-gram serving.
The soya Vanilla offering features real vanilla, while the Hazelnut-Chocolate ice cream delivers a balanced blend of “nutty chocolaty” flavor. The Coconut option, like the others, serves up a creamy texture that consumers may enjoy “without feeling too heavy,” says the producer.
Founded in 1980 by a Belgian food pioneer, today Alpro employs approximately 1,000 people at factories and offices in Britain and France as well as in Belgium. The company’s assortment of products, formulated to “change the way the world eats for the better,” includes plant-based alternatives to yogurt and dairy cream as well as drinks made from soya, almonds, hazelnuts, coconut, rice and oats. Distribution is under the Alpro, Belsoy and Provamel brand names, with Provamel exclusively associated with organic items.
