The National Frozen & Refrigerated Food Association (NFRA) in the United States has unveiled new survey data highlighting America’s well known affection for ice cream. The findings reveal that consumers favor traditional flavors and formats, while also embracing modern and eco-friendly trends. Seventy-one percent of adults opt for ice cream made with simple, natural ingredients, a preference that spans various demographics. Nostalgia also plays a significant role, with 68% of adults feeling nostalgic when they hear the familiar jingle of an ice cream truck, often prompting a trip to the grocery store to satisfy their craving.
Inside Scoop on Consumer Preferences
For many Americans, ice cream remains a quintessential part of summer dining, with 72% agreeing that no summer meal is complete without a refreshing scoop for dessert. The convenience and affordability of purchasing ice cream at grocery stores resonate strongly, with most opting to enjoy the frozen treat at home.
Environmental considerations are increasingly influencing consumer choices, with 56% willing to pay more for ice cream packaged in eco-friendly materials. Notably, two-thirds of Gen Z (67%) and millennials (67%) are willing to pay extra for environmentally friendly packaging, compared to 52% of Gen X and 44% of Baby Boomers, highlighting a generational shift towards sustainable purchasing habits.
Classic and Experimental Flavors
While classic flavors like chocolate, vanilla and strawberry remain the most popular, 70% of adults also enjoy experimenting with new and unconventional flavors. This trend is especially prevalent among younger consumers, with 80% of Gen Z, 81% of millennials, and 82% of Gen X expressing a love for trying new flavors.
Brand Loyalty in the Ice Cream Market
Brand allegiance is markedly stronger in Southern (41%) and Northeastern (42%) regions compared to the Midwest and West, underscoring how local preferences and cultural factors shape purchasing decisions and brand fidelity. The research also indicates that over three-quarters of adults (78%) are prepared to spend extra on top-tier ice cream crafted with premium ingredients. This readiness to invest in superior products suggests a lucrative opportunity for high-end brands looking to cater to the tastes of quality-conscious consumers.
About NFRA
The National Frozen & Refrigerated Foods Association is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. It sponsors promotions such as ReDiscover Dairy & Frozen (January), March Frozen Food Month, June Dairy Month, and Summer Favorites Ice Cream & Novelties (June and July). The association also provides valuable consumer information including food safety guidelines, meal preparation tips, recipes, and sweepstakes opportunities through its Easy Home Meals consumer website and social media properties.
