Applegate Farms, a leading natural and organic meat brand in the United States, is venturing into the handheld breakfast sector with the launch of Applegate Naturals Frittata Bites. The high-protein chicken breakfast sausage and bacon varieties prominently features eggs as an ingredient are promoted as “the first and only Certified Humane frozen frittata bites on the market.”
Applegate’s Egg, Uncured Bacon Frittata Bites and Chicken Sausage, Red Pepper, Onion and Spinach Frittata Bites offerings are both made with humanely raised meat, Certified Humane eggs, and 100% natural, non-GMO ingredients. Each heat-and-eat serving of two frittata bites provides 13-19 grams of protein, contains 0-1 gram of sugar, and is ready to consume after three minutes of microwave oven preparation.
“What goes better with bacon and breakfast sausage than eggs? As we looked at the egg bites category, we noticed a 100% natural egg bite didn’t exist that met our high standards, so we set out to create it ourselves,” said Applegate President Joseph O’Connor. “As a longtime leader within the natural and organic meat category, we’ve led food movements including organic and meat raised without antibiotics.”
“Applegate Naturals Frittata Bites are a solution for people who are committed to living a better lifestyle and who want breakfast options made with quality ingredients. Having a convenient breakfast option made with natural ingredients is a solution that breakfast skippers or those who grab unhealthy breakfast options are seeking, and these new Frittata Bites fit the bill,”” said Lauren Manaker. a registered dietitian and spokesperson for the Bridgewater, New Jersey-based company, a stand-alone subsidiary of Hormel Foods.
She added: “By starting your day with eggs you give your body a boost of high-quality protein2. These Frittata Bites check all of these boxes and more, so you can feel good about reaching for the ‘easy’ breakfast option during your busy mornings.”
The products are available now with an MSRP of $9.99 for an 8.4-oz box of four bites in the frozen aisle at Sprouts Farmers Market stores as part of an exclusive national launch with the retailer.
