Ash Amirahmadi will assume the role of chief executive officer of Sofina Foods Europe on August 8, taking over from Michael Latifi, who has been at the helm since 2021. Latifi will remain as chairman and ceo of Markham, Ontario, Canada-headquartered Sofina Foods Inc., which acquired Young’s Seafood and the Eight Fifty Food Group two years ago.
Sofina Foods Europe is one of Europe’s leading manufacturers of primary and further processed protein products for both retail and foodservice customers via its Karro, Young’s Seafood and Greenland Seafood subsidiaries, and has operations across the UK, Ireland, France and Germany.
Amirahmadi will join Sofina Foods from Arla UK, Britain’s biggest dairy cooperative, where he has been managing director since 2018. He is a leading figure in the United Kingdom’s food, drink and farming sectors and is the current chairman of the boards of both Dairy UK and the IGD.
“We are delighted to welcome Ash to the Sofina family,” said Latifi. “I am confident that Ash’s deep experience and reputation within the grocery and farming sectors will help us deliver ongoing success across our European operations and demonstrate our continued commitment to quality and innovation.”
The chairman added: “Ash joins us at an important time for the industry. He will help Sofina Foods Europe lead the way in developing a more sustainable supply chain, capable of producing great-tasting, affordable and high-quality products for consumers and greatly contribute to our vision.”
Amirahmadi commented: “I am delighted to be joining Sofina Foods and relishing the opportunity to work with Michael and the team to build on their significant progress in transforming the business towards category leadership. Sofina has a track record of working in partnership with its customers and suppliers, developing sustainable and resilient supply chains, investing in its people, adding value to categories, and long-term commitment to social responsibility across multiple stakeholders. My experience in the UK grocery sector mirrors these values and therefore I am honored to lead the company on the journey ahead.”
