GoTo Foods, an Atlanta, Georgia, USA-headquartered platform company with seven foodservice units including Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s, has announced the debut of Cinnabon Swirl. A union of two popular brands, the concept draws inspiration from the ooey-gooey attraction of Cinnabon and soft serve ice cream from Carvel to deliver a new sweet treat experience.
The first Cinnabon Swirl outlet is scheduled to open in Hillsboro, Oregon next month. With more than 30 other locations in the pipeline, three additional stores are slated to open later this year in Peoria, Arizona; Kennesaw, Georgia; and Pasadena, California.
“GoTo Foods has a unique competitive advantage by operating as a dynamic platform company with powerful enterprise engines including supply chain, technology and revenue management. This company is able to propel the success of our current portfolio of brands while also being able to instantly provide new concepts like Cinnabon Swirl with elevated resources to help drive the business,” said CEO Jim Holthouser. “By combining the global recognition of Cinnabon with the passionate fan base of Carvel, Cinnabon Swirl is well positioned to become the most irresistible dessert destination in the industry.”
Customers are invited to indulge in the classic menu items from both brands as well as signature items on the menu at Cinnabon Swirl. Among the offerings are:
• Bonini – Cinnabon Classic Roll meets Carvel vanilla soft serve ice cream serves up as one truly epic warm-pressed treat.
• Cinnabon Swirl Sundae – Warm, center swirls of a Cinnabon Classic Roll chopped and topped with Carvel vanilla soft serve and a caramel drizzle.
• Ice Cream Sandwiches – Carvel soft serve ice cream swirled between two chocolate chip cookies.
• Premium Pints – Layers of soft serve ice cream swirled together with Carvel’s favorite toppings.
“Consumers are increasingly seeking new and unique irresistible desserts, and Cinnabon Swirl was conceptualized to meet this evolving demand,” said Jennifer Holwill, executive chef. “Cinnabon Swirl is the ultimate sweet escape, where the magic of our baked goods meets the creamy delight of Carvel soft serve, giving consumers an experience and menu items that they won’t find anywhere else.”
The first Cinnabon Swirl store in Oregon will feature two limited edition soft serve flavors each month, starting with Birthday Cake and Cold Brew. These treats, described below, may be enjoyed in a cup or cone, and as an ice cream sandwich for a limited time.
• Birthday Cake Ice Cream Sandwich – Birthday Cake Carvel soft serve and blue cream cheese frosting between two chocolate chip cookies rolled in rainbow sprinkles.
• Caramel Macchiato Ice Cream Sandwich – Cold brew Carvel soft serve and caramel sauce between two chocolate chip cookies rolled in mini chocolate chips.
