Barvecue, the Cornelius, North Carolina-based producer of wood-smoked, plant-based faux meats, is partnering with Veganuary, a non-profit organization that encourages animal meat eaters to try a vegan diet during the month of January and beyond. Together, with brands across the globe, Barvecue is offering promotions and giveaways to promote the consumption of plant-based foods.
During the 2021 Veganuary campaign, more than 500,000 people took the pledge to try a vegan diet, while over 825 new vegan products and menu options were launched in key campaign countries. Like the non-profit organization, Barvecue encourages the incorporation of plant-based foods into diets as a way of improving one’s health while also protecting the environment and preventing animal suffering.
Retail Recap
Since opening its Carolina Smokehouse production facility in the latter half of 2021, Barvecue finished the year strong with retail debuts in the freezer aisles at Sprouts Farmers Markets, Central Market, Lowes Foods and Safeway Northern California.
Sprouts launched the brand nationally, while Central Market, Lowes Foods and Safeway provided new distribution in key USA barbecue states including Texas, Northern California, Virginia, South Carolina and North Carolina. Pulled BVQ and new Carnitas are leading the way in Barvecue retail sales, as consumers cook up plant-based versions of favorite dishes including pulled barbecue sandwiches, barbecue pizza, tacos and enchiladas.
Barvecue is building on 2021 momentum in the new year with three scheduled retail launches: New Seasons Market in January followed by Harmons Grocery and The Fresh Market in early February. This brings the brand’s retail footprint to over 950 stores nationwide.
