Ben & Jerry’s is unveiling what is being promoted as “its best non-dairy recipe yet,” featuring a smooth and indulgent oat-based formula. The nearly 20 existing non-dairy flavors in pints and served at scoop shops will make the switch to the “new and improved” base by the spring of 2024, beginning with Ben & Jerry’s Chocolate Chip Cookie Dough and Chocolate Fudge Brownie. Additionally, a non-dairy version of a favorite, dairy classic being added to the line up next year – the first created with the oat recipe in mind.
Since the Burlington, Vermont, USA-headquartered company introduced its plant-based line in 2016, the Unilever unit has stayed on top as the #1 Non-Dairy packaged frozen dessert pints makes in America. The decade’s long evolution of plant-based ingredients means there are even more top-quality ingredients to choose from these days. Current non-dairy flavors like Lights! Caramel! Action! and Oatmeal Dream Pie feature almond or sunflower butter bases which become part of the flavor profile. The oat base creates a smoother texture, allowing flavors like chocolate, decadent caramel, mint, and rich vanilla to shine as intended. As a bonus, the oat recipe reduces nut allergens, making the options more inclusive for diet sensitivities.
“With this new recipe, Ben & Jerry’s fans can expect more flavor, more creamy texture and more dessert euphoria with the same signature chunks and swirls. The oat recipe is so good, it’s even loved by our most discerning dairy fans who are used to eating ice cream,” said Ben & Jerry’s flavor specialist Colleen Rossell.
Like all Ben & Jerry’s flavors, the oat base non-dairy line-up will continue to feature Fairtrade certified cocoa, vanilla, coffee and sugar, and Open Chain cocoa.
The new nondairy pints have begun shipping now by and will be available in participating scoop shops and in grocery and convenience stores across the United States at a suggested retail price of $5.99 to $6.49.
