Birds Eye is partnering with health and fitness expert Sam Wood in Australia to make it easier for Aussies to introduce more seafood into their meals with the help of the Birds Eye Ocean Selections range of frozen products. In a first for the Simplot Australia brand, the centerpiece of the promotion campaign is an innovative augmented reality fishing game that consumers can engage with by simply scanning the QR code on the Birds Eye Ocean Selections range pack.
“The new AR game is a great way to get the whole family involved in the kitchen. I’m stoked to be partnering with Birds Eye to share how easy it is to get healthy seafood into everyday meals – and the game is an absolute cracker,” said Wood.
Not only do people get to ‘catch’ the fish of the day, but they will also hear directly from Wood and gain access to exclusive content and seafood recipes. In addition, players can enter to win one of 100, three-month 28 by Sam Wood memberships.
The new range includes a variety of raw seafood, including Prawns, Barramundi, Fish Fillets and Tuna, some of which are pre-marinated with dry rubs and glazes, bringing a healthier option to the frozen seafood category.
Launched late last year at Woolworths stores throughout Australia, the Birds Eye Ocean Selections range is offered to make cooking fuss-free for consumers who want to include more seafood in their diet.
In addition to Birds Eye frozen fish offerings, Simplot Australia’s portfolio includes a wide variety of vegetable products, simmer sauces, ready meals and plant-based meat substitute side dishes and finger foods.
