The Blue Bunny ice cream and dairy desserts brand, a unit of Wells, Iowa-based Wells Enterprises, has collaborated with Stuffed Puffs Filled Marshmallows to develop a new frozen snack. The first product to launch from the lineup in April 2023 is Blue Bunny Stuffed Puffs scoopables, Priced at $4.48 and available exclusively at Walmart, it is available in three flavors: S’mores, Cookies ‘N Creme and Birthday Cake.
The collaboration will also extend to sandwiches (SRP: starting at $4.98) in May, distributed at Walmart and in grocery stores, featuring Classic S’mores and Salted Caramel S’mores flavors.
“We are thrilled to be partnering with Stuffed Puffs Filled Marshmallows and believe that the playful indulgence of our frozen treats combined with their mission to promote more fun-filled lives is a match made in confectionery heaven,” said Jeremy Hrynewycz, Blue Bunny’s brand marketing director. “These disruptive innovations are the first of their kind in delivering a filled marshmallow experience in multiple frozen forms.”
Stuffed Puffs Filled Marshmallows was created to flip the traditional marshmallow on its head and fill it with real milk chocolate that melts from the inside out for s’mores. Since its founding, the Bethlehem, Pennsylvania-based company’s portfolio has expanded to include a variety of snackable marshmallow filled treats in favorite flavors.
“We are delighted to collaborate with Blue Bunny to bring the essence of our treats to the freezer aisle,” said Mike Tierney, founder and chief executive officer of Stuffed Puffs. “As a massive ice cream fan, the new innovations will bring all the fun of our original fluffy marshmallow candy to everyone’s favorite frozen treats that the whole family can enjoy together.”
About Wells Enterprises
Wells Enterprises is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, it is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods.
Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states in the USA. In addition to its signature brand Blue Bunny offerings, it makes lower-calorie Halo Top, the iconic Bomb Pop, and Blue Ribbon Classics.
The company employs nearly 4,000 ice cream people across the country. It operates two plants in Iowa in addition to a factory in Dunkirk, New York, and a production facility in Henderson, Nevada.
