Bomb Pop has is literally going to Extremes with the debut of three new innovative Extremes ice pops that marketing enthusiasts at Wells Enterprises, the Le Mars, Iowa, USA-headquartered producer boast serve up “intense taste sensations and promises to take fans on a first-of-its-kind flavor journey.”
Here’s what’s on offer:
• Super Sour Strawberry starts with a punch of sour, then gradually cools off for a sweet and fruity strawberry finish.
• Fire Cherry kicks off with a punch of fiery heat, then cools off for a sweet and fruity cherry finish.
• Blue Raspberry Freeze starts with a tingly blast of arctic cool, then transitions for a sweet and fruity blue raspberry finish.
The new product launch will be celebrated with a multi-sensory Extremes pop-up experience at the American Dream Mall retail and entertainment complex in East Rutherford, New Jersey
on April 20. The activation will give mall visitors and Bomb Pop fans the opportunity to taste the new flavors and interact with product in Extremes photo booths. The brand will be joined by beloved YouTuber Zhong, whose social media videos highlight extreme challenges and fun, engaging comedy skits.
“We’re thrilled to innovate a product that’s perfect for teens and tweens who crave adventure and excitement in their food,” said Alnese Thomas, senior brand manager at Bomb Pop. “American Dream Mall and Zhong are both extremely fun and joy-inducing, so it feels authentic to incorporate them in our Extremes launch celebration.”
Since 1955, when the brand first launched its signature red, white, and blue rocket shape, Bomb Pop has been at the forefront of the ice pops scene in the United States. Priced at $3.99 for a box of 12 1.75 oz units, Bomb Pop Extremes are now available nationwide at grocery stores.
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the USA. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. Wells produces more than 200 million gallons of ice cream per year. In addition to Bomb Pops, its brands include Blue Bunny, Blue Ribbon Classics and lower-calorie Halo Top.
