The Bomb Pop ice pop brand on May 1 announced the roll out of Candy Clash, described as its “ultimate flavor mash-up,” at retail stores across the United States. Combining blue raspberry, strawberry and watermelon flavors, the product is the combination of three fan favorites into one frozen treat for cooling down with before and after the hot summer days that lie ahead.
“Bomb Pop is already a signature staple of summer, but we are always looking for new innovations, new products and new opportunities for enjoyment,” said Alnese Thomas, senior brand manager of Bomb Pop, a unit of Lemars, Iowa-based Wells Enterprises, Inc. “We created Candy Clash based on the favorite flavors of tweens and teens, combining them into a refreshing new snack for all.”
Since 1955, when the brand first launched its iconic red, white and blue rocket shape, Bomb Pop has been regularly introducing new flavor fusions. The iconic shape and distinct soft, icy texture has bridged generations of families and friends over the last 65 years. The latest offering is priced at $4.29 for a box containing a dozen 1.75 oz Pops.
