Since going into business in late 2018, the Seattle, Washington-based marketer of Boss Dog brand products has presented itself as a “leader in digestive health solutions for pets and an advocate for gut nutrition foods that are loaded with probiotics.” Over the past several years sales have risen across the United States and Canada, with its product portfolio focused primarily on canines.
Now, new innovative frozen meal packs are on the way to pet specialty stores under the Raw Diet for Dogs banner. Boss Patties and Boss Nuggs are available in chicken, beef and fish offerings with the primary ingredient always being real protein. The products are infused with probiotics and essential vitamins to deliver the nutritional support that dogs need.
“The longer I am in business, the more I hear from customers about how important their dog’s digestive health is to them,” said Boss Dog founder Vasili Nassar. “With a pup’s immune system based in its gut, canine nutrition is critical to support that. It’s such an honor that my customers trust me with the health of their animals. That’s what drives me to make sure that only the best ingredients and supplements are used to fortify our new line.”
This is the eighth product the company has launched. Nassar originally founded the line of pet products for his dog Kelby, a Rhodesian Ridgeback that refused to eat other pet food on the market.
