Three years after its last live customer event, Brakes, a Sysco foodservice wholesale distributor operating in the UK, is taking its Foodie Expo back on the road again. This will provide customers with the opportunity to taste new products and ranges, as well as hear the latest insights about food trends.
After a long coronavirus pandemic-enforced absence, Brakes is launching two new events in Edgbaston, Birmingham and Knutsford, Cheshire to allow customers to see first-hand its range of new products. As well as an all-encompassing stand from Brakes, there will also be more than 30 other food exhibitors, including Heinz, Meatless Farm, Nestle, Kelloggs, Pladis and other leading food and drink brands.
Mandy Van Hagen, marketing sector manager, stated: “The past three years has seen Brakes reinvent the way in which we talk to customers, leading the way with our virtual events and while we are proud of the way we reacted to the restrictions of the pandemic, there is simply nothing like sharing food and imagining how that can play a part on the menu.
“We are grateful to all those companies that are joining us in exhibiting, and we are sure that any customers that are attending will get some great insight, taste some fantastic food and have a brilliant day renewing old acquaintances and making some new ones.”
The events will take place on May 24 in Edgbaston and June 7 in Knutsford. For those unable to attend, a virtual version of the show will run in parallel to the live events at https://www.brake.co.uk/virtual-food-event.
