Brave Robot, the animal-free dairy ice cream brand launched by the Berkeley, California, USA-headquartered Urgent Company in July of 2020, and novelty ice cream brand Coolhaus are teaming up to launch Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches in Chocolate Chip Cookie Dough and Mint Chocolate Chip flavors. This marks the first time Coolhaus, which Urgent recently acquired, is leveraging animal-free milk protein from Perfect Day that is bioidentical to whey from cow’s milk, except it is made through precision fermentation.
“The new products are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” said Paul Kollesoff, chief executive officer and co-founder of The Urgent Company. “When we brought these companies together, we envisioned our missions coming together, too. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.”
Launching at Kroger stores in the United States, Brave Robot x Coolhaus, three-packs of Animal-Free Ice Cream Sandwiches are priced at $7.99 for a three-pack. Each sandwich is lactose-free, hormone-free and cruelty-free, coming in at 290 calories per serving.
“When we started out, our mission was to make better products for everyone,” said Natasha Case, founder of Coolhaus. “By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them.”
