Brazi Bites, the Portland, Oregon producer of gluten-free better-for-you frozen food products, has introduced Homestyle Breakfast Sandwiches in four varieties: Bacon, Turkey Sausage, Double Egg and Turkey Bacon. Presented as the first single-serve offerings of their kind on the retail market, the recipe features cage-free eggs and nitrate-free bacon sandwiched between toasty slices of gluten-free bread that are ready to serve after just a few minutes of microwave oven preparation.
The frozen breakfast category in the USA experienced explosive growth in 2020, with many Americans working from home due to the coronavirus (SARS-VoV-2) pandemic. This resulted in a $100 million increase in sales, with better-for-you options growing by up to 300%, according to MULO.
Brazi Bites Homestyle Breakfast Sandwiches are expected to have strong appeal among millennials and families with younger children.
“After conducting extensive consumer market research and nearly a year of R&D, it became clear to us that shoppers are looking for better breakfast options that are delicious, accessible, and make their mornings easier,” said Junea Rocha, co-founder and chief marketing officer of Brazi Bites. “With limited gluten-free breakfast sandwich options on the market, and no single-serve, we knew we could create something truly unique to help drive growth in this space. Our new Homestyle Breakfast Sandwiches deliver on taste, texture and quality to help create meaningful moments of joy at mealtime.”
Inspired by Brazil’s popular grilled cheese “Queijo-Quente,” Brazi Bites Homestyle Breakfast Sandwiches are packed with 16-19 grams of protein and are certified gluten-free. The offerings also feature an innovative and Micro~Grill crisping sleeve that turns ordinary microwave ovens into a convenient panini-type grill for perfectly toasted bread every time. Quick and simple for hectic mornings before Zoom calls and remote learning starts, they are promoted as the “perfect way to enjoy the taste of a home-cooked breakfast with zero prep.”
The new product line is retailing for $4.49 at select Target locations now. Brazi Bites’ core line of Brazilian Cheese Bread and Empanadas are available at more than 15,000 natural and conventional stores across the United States, including Whole Foods, Target, Costco, Wegmans, Publix, Kroger and Sprouts, as well as online.
About the Producer
Brazi Bites was born in the kitchen of husband and wife Junea Rocha and Cameron MacMullin (pictured above) in 2010 to bring a the Brazilian household staple “Pão de Queijo” (AKA cheese bread) to the USA market. In just a few years, the brand became nationally distributed with a cult-like following after appearing on ABC TV’s Shark Tank and being included twice on the Inc. 5000 list of “America’s Fastest-Growing Private Companies.” Inspired by Latin flavors and traditions, Brazi Bites expanded its product offerings with an assortment of gluten-free protein-packed mini Empanadas in multiple approachable flavors, in addition to the latest breakfast sandwiches.
