Roberto Banfi, BRF’s Vienna-based CEO for Europe and Eurasia, talks with FrozenFoodsBiz.com about the company’s “glocal” approach to serving customers. Listed among the world’s leading makers of protein products, BRF is one of the largest food companies in terms of market capitalization. Its 44 factories turn out a wide line of products ranging from value-added poultry and ready meals to frozen pizza. Almost 44% of net sales are generated in international markets beyond the home base of Brazil. In 2014 a new management structure was implemented, with a view to increasing flexibility and boosting growth potential. Having been named as one of the world’s most innovative companies by Forbes magazine for the third consecutive year, innovation is a core path in BRF Europe’s roadmap to success.
