BRF, the seventh largest food company in the world and a leading producer of frozen and refrigerated protein products, showcased a comprehensive assortment of innovations at its 310 square meter stand during the Anuga in Cologne, Germany. On display were items recently launched in countries spanning the globe from Argentina and Brazil to China, Greece, Hungary, Italy, Romania, Russia and Spain.
Doing business in 120 countries across five continents, the Itajai, Brazil-headquartered company, which operates in Europe from a major office in Vienna, has developed an in-depth knowledge of matching the needs of partners and customers in markets that have very specific consumer demands and retail structures. In the past year, the company has boosted its research activities in Europe and Eurasia and set up a new European marketing team to further drive product innovations and consumer understanding.
Anuga visitors to the BRF stand were able to see and sample a wide menu of international poultry cuisine favorites ranging from Italian Pesto Chicken Goujons and Brazilian BBQ-style Breaded Drumettes to Indian Masala Chicken strips, Mexican Tortilla Triangles and much more.
Under BRF’s main export brand, Sadia, a raft of frozen retail items were in high profile. Among them were individually packaged chicken pieces produced with S-Freeze technology and distributed in resealable packaging for easy portioning. The ZIP Sadia line includes 14 chicken items ranging from drumsticks and drummets to breast fillets, thighs and inner fillets.
Sadia Crispy Liver, specifically developed for sale in Eastern Europe, breaks new ground as the first product of its kind in that market. The fully cooked frozen snack is composed of chicken liver seasoned with onion, herbs and spices covered with crispy breadcrumbs.
Also highlighted at Anuga was Sadia’s Breaded Premium line, featuring 100% chicken fillet and double crispy crunchiness. Among the items in the retail range is Chicken Cordon Bleu.
Last year BRF passed a milestone as it opened its 57th factory and first in the Middle East in Abu Dhabi. The company’s production plants are strategically placed in Brazil, Argentina, the UK, Holland and the United Arab Emirates.
