Bubbies Ice Cream, the top selling retail mochi ice cream brand in the USA natural channel, according to SPINS statistics for the 24-week period ending on February 23, 2025, is taking a big step forward in its sustainability journey with the rollout of certified home-compostable packaging. Just in time for Earth Month in April, it is replacing its internal clamshell packaging with new paper pulp trays. This simple yet impactful packaging switch significantly reduces the brand’s plastic waste and will eliminate approximately 310 tons of plastic from entering landfills each year.
Bubbies partnered with Earthcycle to develop these exclusive, certified home-compostable inner trays, which meet the growing consumer demand for environmentally-friendly solutions. According to Diversitech Global, 75% of shoppers consider sustainability important when making purchasing decisions.
The new paper pulp trays are biodegradable in home composting environments within six months, offering a seamless way for consumers to reduce their ecological footprint.
After extensive testing, Bubbies has ensured that the new packaging functions comparably to its previous plastic trays, while offering a 94% reduction in plastic use. Additionally, this packaging innovation eliminates Bubbies’ yearly use of:
• 621,703 lbs. of plastic, or 31.2 million water bottles
• 21.7 million kBtu of energy, or enough energy to power 136.3 homes in the USA yearly
• 1.6 million lbs. of greenhouse gas emissions, or emissions from 158.6 cars per annum
“Since day one, Bubbies has been committed to sharing its ice cream creations in an ethical and environmentally conscious way that benefits both our customers and the planet,” said Katie Cline, vice president of marketing. “Now that our transition from plastic to paper pulp trays is complete, we encourage consumers to join the movement this Earth Month by composting their trays at home and making mindful choices that contribute to a cleaner, greener future.”
Bubbies’ new paper pulp trays are now available at select Whole Foods Markets, Publix Super Markets, Sprouts Farmers Markets, Safeway, H-E-B, Gelson’s Market locations, and many other retailers across the country as well s online at the brand’s website.
