Bumpin Blends, the dietitian-designed frozen smoothie cube brand known for simplifying daily nutrition, has launched the line at nearly 1,500 Target stores across the United States. This expansion comes on the heels of the brand’s successful entry into 235 Sprouts outlets and over 1,400 Walmart locations earlier this year, marking a significant leap for the direct-to-consumer startup in its five-year history.
Headquartered in Los Angeles, California, Bumpin Blends was founded in 2019 by Lisa Mastela, a registered dietitian, while on maternity leave searching for a fast, mess-free way to make superfood smoothies at home. The company serves up functional smoothies designed to support specific areas of need, including energy, sleep, stress and more. One simply shakes or blends one cup of cubes with milk, water or other preferred choice of liquid for a mess-free, tasty, well-balanced smoothie ready to enjoy in seconds.
Shoppers can purchase the smoothie cubes in four flavors priced between $7 and $9: Watermelon Prickly Pear (designed for hydration), Cinnamon Toast (mood), Peanut Butter Cup (energy), and the Bumpin Blends x Barbie Strawberry Dream (skin). Retailing for $7-9, Bumpin Blends can be found in the freezer aisles at local Targets, Walmarts, and Sprouts.
“Expanding into Target and Walmart is a dream come true for us. I’m proud of our smoothie cubes and how they simplify daily wellness for people on the go,” said Mastela. “Partnering with these retailers allows us to reach even more consumers, creating a bigger community of smoothie lovers who prioritize health, taste, and convenience.”
