Wells Enterprises, in collaboration with Ferrero North America, has unveiled a new twist on three iconic candy bars. Butterfinger, Baby Ruth and 100 Grand are now available as indulgent Ice cream candy bars in six-packs priced at $5.99 at retail stores in the United States.
Descriptions of the innovative frozen treats follow:
• Butterfinger® Ice Cream. Rich, creamy Butterfinger flavored ice cream features the familiar Butterfinger layer enveloped in a smooth chocolatey coating.
• Baby Rut® Ice Cream. Chewy nougat flavored ice cream packed with roasted peanuts, a layer of flowing caramel, and wrapped in a chocolatey coating.
• 100 Grand Ice Cream. Creamy caramel flavored ice cream layered with more rich caramel and encased in a chocolatey shell speckled with crispy crunchies.
According to ICCB Retail Insights, candy buyers are 55% more likely to purchase ice cream candy bars, making this launch a highly anticipated treat for consumers.
“We have the opportunity to bring these iconic candy bars to consumers in a new format and know that our indulgent flavors and signature textures will allow them to truly treat themselves,” said Isabella Chia, Chief Marketing Officer at Le Mars, Iowa-headquartered Wells. “These new ice cream candy bars are the perfect option for candy and ice cream enthusiasts alike.”
“These ice cream candy bars deliver indulgence in every bite. We’re excited to see them in freezers nationwide,” said Neal Finkler, vice president of marketing for the Ferrero Mainstream Chocolate portfolio.
Wells Enterprises is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, it is an independent operating company of the Ferrero Group. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Among its signature brand products are Blue Bunny, lower-calorie Halo Top, Bomb Pop and Blue Ribbon Classics.
