Froneri has announced the introduction of two new retail Cadbury ice cream offerings distributed in retail four-packs, following a very successful performance in 2023 when the brand delivered the most growth in the United Kingdom take-home category by selling an additional 1.3 million units during the 52-week period through November 25.
The Dairy Milk Caramel Stick is the latest addition to the range. Over the past five years, sales of Cadbury sticks have doubled in value to post 48% year-on-year growth, according to Nielsen ScanTrack Total Coverage figures.
Launched in January at Morrisons and Asda stores, with a complete rollout to all major supermarkets scheduled for March, Cadbury’s 90ml Dairy Milk Caramel stick features creamy vanilla ice cream with generous ripples of caramel sauce running through, encased in a twice dipped Cadbury Dairy Milk chocolate coating, containing a layer of caramel sauce in between.
“We are excited about the introduction. The chocolate bar is one of the most popular in the confectionary line, so we believe that this addition to the sticks range will become a new favorite for customers.” said Shreen Nobbel, brand manager.
The second product to debut is the 100ml Cadbury Crunchie Blast Cone ice cream treat. Building on the popular stick option, it boasts honeycomb ice cream with popping candy and Cadbury Dairy Milk Buttons pieces, topped with the Cadbury Dairy Milk chocolate and honeycomb chunks in a crispy wafer cone.
