Reports

Campbell’s Reveals USA’s Favorite Side Dishes and Debuts Truffle Treats

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Campbell’s on November 1 released its 2023 “State of the Sides,” a food-focused report on holiday food trends, top side dishes and recipes to celebrate the start of winter season.

From traditional tastes to trending flavors, the second annual “State of the Sides” report surveyed 5,000 consumers who celebrate Thanksgiving to hear what recipes will be on their holiday tables and how side dishes continue to be America’s “go to” choice to fill their plate over the traditional main course.

Findings from the survey include:
• 67% prefer side dishes to entrées, which is up by one percent from last year’s poll
• The most popular side dishes in 2023 are mashed potatoes, stuffing/dressing, mac and cheese, yams/sweet potatoes, and green bean casserole
• Side dishes help make meals unique – 66% say that sides are a way to bring cultural heritage to the Thanksgiving table
• Nearly six in ten Americans will celebrate “Friendsgiving” in 2023

Phillip Ashley Limited Edition Holiday Sides Truffle Collection

Meanwhile, luxury chocolatier Phillip Ashley Chocolates has launched a sweet limited-edition inspired by classic Campbell’s side dishes. The Holiday Sides Collection is a six-piece, “soup infused” savory chocolate set inspired by Campbell’s holiday recipes, including:
• Green Bean Casserole – A Campbell’s icon and top side dish, per the “State of the Sides,” this truffle brings out the umami flavors of the dish by featuring Campbell’s Cream of Mushroom condensed soup, green beans and onion infused sea salt in a dark chocolate fudge bonbon.
• Jalapeño Cheddar Mac & Cheese – A top side dish that continues to grow in popularity around the holidays, this truffle features Campbell’s Cheddar Cheese soup, triple cream Brie, and jalapeño-infused white chocolate ganache in a blond chocolate bonbon.
• Baked Corn Casserole – One of a few holiday side dish options that Americans would eat year-round, this truffle is composed of cornbread, sweet corn and Campbell’s Cream of Chicken soup in a white chocolate bonbon.
• Hot Honey Mashed Sweet Potatoes – The perfect balance of sweet and spicy, this truffle is composed of sweet potatoes, thyme, local Memphis hot honey, Campbell’s Cream of Mushroom soup and milk in a chocolate bonbon.
• Everything Bagel Mashed Potatoes – A trendy twist on the USA’s favorite side dish, this truffle features a Campbell’s Cheddar Cheese soup caramel coated in a dark chocolate bonbon with everything bagel seasoning.
• Apple, Fennel & Herb Stuffing – A combination of rich flavor, this truffle contains roasted apples, fennel and Campbell’s Cream of Celery Soup bread pudding in a blond chocolate bonbon.

Headquartered in Camden, New Jersey, Campbell markets a diversified assortment of retail brands as well as foodservice products. Its Culinary Reserve portfolio of more than 60 chef-inspired frozen soups feature ready-to-serve and condensed formats for scratch-quality offerings at scale. Frozen entrees include Creamy Classic Macaroni and Cheese (pictured below), Lasagna Classic Meat ant Ricotta, Traditional Stuffed Cabbage Rolls and Traditional Stuffed Green Peppers.