The Atlanta, Georgia, USA-headquartered Carvel Ice Cream franchise is twisting two classic tastes to serve up Brookie, featuring the sweet taste of fudgy brownie batter and chocolate chip cookie dough. The exceptionally sweet swirls combination has been formulated to transport taste buds back to the moments just before both childhood staples were popped into the oven.
“Summer is a time for making fond memories, and ice cream is often part of those memorable moments,” said Jessica Osborne, Carvel’s vice president of marketing. “With literal new twists on flavors that remind them of childhood, our fans can reminisce on those moments while creating new summer traditions.”
From soft serve and scooped ice cream to sundae dashers, flying saucers and shakes, consumers are invited to savor the flavor of Brownie Batter and Chocolate Chip Cookie Dough in a variety of presentations at participating Carvel shoppes or delivered straight to their door through food delivery platforms for a limited time.
About Carvel Ice Cream
Founded in Hartsdale, New York in 1929 and evolving to become the USA’s first retail ice cream franchise, Carvel is a leading provider of premium soft ice cream and hand dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. It currently has more than 400 franchised and foodservice operations.
