Fans of quick service restaurant chain Checkers & Rally’s now have four new side dishes to enjoy at home whenever they like, thanks to an expanded partnership between the brand and Lamb Weston, its licensee and partner, The deal enables Lamb Weston to expand its frozen retail lineup to include Seasoned Cheesy Potato Bites, Seasoned Onion Rings, Seasoned Waffle Fries and Seasoned Sweet Potato Fries and in addition to the original Checkers & Rally’s famous Seasoned Fries.
“Lamb Weston and Checkers & Rally’s have built a strong partnership, not only developing the top-selling SKU within the FPO category but also collaborating to bring innovation to other product forms that incorporate Checkers & Rally’s signature formula,” said David Dufault, senior vice president and general manager of retail sales at Lamb Weston. “Providing consumers with a restaurant quality experience at home is a core strategy for us, and our long-standing relationship with Checkers & Rally’s continues to create new usage occasions while boosting brand awareness.”
The partnership agreement with Eagle, Idaho-headquartered Lamb Weston, a global leader in the production of frozen potato, appetizer, and vegetable products, has been in place for 20 years. This collaboration allows the food wholesaler to sell Checkers & Rally’s products in grocery stores and select retail outlets across the United States.
Lamb Weston first introduced its line of Checkers & Rally’s frozen fries in 2005.The partnership has since grown to include Waffle Fries, Sweet Potato Fries, Onion Rings and Cheesy Potato Bites, which are sold in national and regional grocery and Target stores.
“Our partnership with Lamb Weston is among our most successful licensing agreements,” said Kristin Edstrom, director of marketing for global food retail and product licensing at Tampa, Florida-headquartered Checkers & Rally’s Restaurants. “This expanded agreement lays the foundation for another decade’s worth of great-tasting products.”
