Goodfella’s is offering consumers a new “big night in“ experience by expanding its pizza and ready meal portfolio with four frozen side dishes: Mozzarella Cheese Bites, Cheesy Pizza Bites, Cheese & Ham Croquettes and Tomato & Mozzarella Arancini. The range is now available at supermarkets and grocery stores in the United Kingdom.
Kantar Usage Panel research findings show that there were three billion more meal occasions among UK consumers at home in 2023 vs 2019, and the current economic landscape means shoppers want to replicate their favorite takeaway or restaurant favorites at home for an affordable price. The new products give consumers a tasty side of plate option or an indulgent finger food that can be enjoyed during a night in with family or friends, at a more competitive price than current takeaway offerings.
“As purse strings tighten, people are looking for ways to treat themselves at a lower price point. Our sides cater to this perfectly by offering delicious, indulgent options they can add to their meals for a complete big night in experience,” said Clara Hoyle, the Nomad Foods’ brand’s head of marketing. “The launch builds on Goodfellas’ ongoing strategic effort to provide consumers with full meal solutions, after the recent introduction of our Italian ready meals range in 2022, which is now worth over £3.6 million. Following this success, we are continuing to diversify our portfolio to help retailers tap into the growing demand for ‘fakeaway’ offerings and help drive incremental sales.”
The line is now available in Asda stores nationwide with an MRSP of £2.50. It will be launching in Sainsbury’s as well, starting with a March 17-April 9 price promotion featuring each offering at £2.
