New Apple Tarte from Brioche Pasquier Makes Debut in UK

Brioche Pasquier has launched Tarte Grillée aux Pommes in the United Kingdom. A variation on the company’s existing French-style apple pie, the frozen product is made with apples which are cooked ready for layering into the crisp pastry crust before being topped with a sculptured lattice and finished with a glaze.

The fruity tart relies upon high quality ingredients assembled by Brioche Pasquier’s pâtissiers. There are no preservatives, artificial flavors or hydrogenated fats – just simple components including apples, butter and whole eggs.

apple lattice tarte slice“Making a tart with this level of finesse and flavor is very skilled work, and our pâtissiers are experts in crafting the finest quality pâtisserie,” said Jon Turonnet, the company’s foodservice sales manager. “French-style tartes are lighter and the pastry is crisper than the average British version. This makes for a more elegant product, which looks sophisticated on the plate. Our Tarte Grillée aux Pommes comes pre-sliced into ten servings so is extremely easy to serve.”

The light touch of French pâtisserie ties in with trends for smaller, less rich desserts. The tarte is positioned as ideal for fine dining, but it is just as appealing on the menu in a café or casual dining outlet. It could also be served instead of a slice of cake alongside a coffee or cup of tea. The pre-sliced format is handy for caterers who are looking for simple, stylish, easy-to-serve desserts for events.

Tarte Grillée aux Pommes, like all Brioche Pasquier products, is baked and frozen immediately to assure preservation at its peak. After defrosting for two hours at room temperature the pastry base remains crisp, the apples retain their sharp flavor and the finished dessert looks and tastes as if it was freshly made. It can be served cold or warmed up in the oven for 15 minutes at 180°C.

All of Brioche Pasquier’s high quality pâtisserie products are made in France following traditional recipes, using classic French methods. The new offering weighs 750 grams and has an 18-month shelf life.

About the Company

Founded in 1974 and headquartered in Les Cerqueux, France, the Brioche Pasquier Group employs 3,300 people, sells products in 35 countries, and generated sales of €669 million last year. It has 18 factories in France, Spain, the United Kingdom and the United States. Its UK facility in Milton Keynes specializes in making products such as croissants, pain au chocolat, filled brioche, macaroons, éclairs and tarts.