Burger King Debuts Crispy Taco for Buck in United States
The Burger King restaurant chain began serving $1 Crispy Tacos across the USA on July 9. Available for a limited time, the product features a crispy, crunchy tortilla filled with seasoned beef, shredded cheddar cheese and crisp lettuce topped with savory taco sauce. Promoted as a “perfect on-the-go snack,” customers can add it to any meal order for just a dollar more.
In a new television commercial, the King of the Burger King realm travels to Austin, Texas, a city regarded by Americans as the capital of tacos in the United States, to see if the new crispy rendition has enough crunch to satisfy the local taco experts. The verdict is entirely positive for the flavorful taco served at an incredibly low price.
“We’ve seen success with tacos in our West Coast restaurants and knew it was time to bring this crowd-pleaser nationwide,” said Chris Finazzo, president Burger King operations in North America. “The Crispy Taco adds variety to our snacking items and truly hits the spot.”
About Burger King
Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world, operating at more than 17,700 locations in over 100 countries and territories. Almost 100 percent of Burger King restaurants are owned and run by independent franchisees, many of them family operations that have been in business for decades.