Almost 10% of Americans Will Dine Out on Thanksgiving
Foodservice operators in the United States should be prepared for better than normal business on November 22, because more consumers than ever will supplement their traditional Thanksgiving feast with restaurant-prepared foods, says the National Restaurant Association (NRA). According to a recently conducted survey, 9% of adults aim to eat their holiday meal at a restaurant. In addition, 4% of those planning a festive meal at home intend to purchase it from a restaurant.
Among the adults who told NRA pollsters they plan to visit a restaurant this Thanksgiving, 31% said they would go to the same establishment they traditionally go to on the holiday. Another 30% said the eatery in which they will dine is the one they only go to on special occasions. Twenty-one percent of respondents said they would patronize a restaurant that is one of their favorites, while 18% said they would go to one they’d never been to before.
Then, on Black Friday – the day after Thanksgiving and one of the busiest shopping days of the year – it’s going to be a game changer for both retailers and restaurateurs. NRA research indicates that 43% of adults plan to head out to stores in shopping malls and elsewhere on those days, and 72% intend to patronize either a full-service or QSR restaurant while they’re out shopping.