Bangkok, Thailand-headquartered Charoen Pokphand Foods Public Company Limited (CPF) has received six Marketing Excellence Awards 2024 for its “Thai Chicken Going to Space” international campaign. The company win Gold awards in the categories of “Excellence in Brand Strategy” for exceptional strategic marketing planning, and “Excellence in Communications” for the year’s most outstanding communication effort.
Additionally, the “Thai Chicken Going to Space” campaign also won two Bronze awards in the categories of “Excellence in TV/Video Advertising” for best TV and video advertising campaign, and “Marketing Team of the Year,” which recognizes top teamwork that combines ideas and creativity to produce excellent marketing results.
Furthermore, the “CP Extreme Cheese Lava Sausage” campaign also received two awards at the same event, including a Silver Award in the Excellence in Out-of-Home Advertisement category for the best out-of-home advertising campaign, and a Bronze award in the Excellence in Interactive Marketing AR & VR category for online marketing using AR & VR technology.
Anarkawee Chooratn, head of marketing at CP Foods, said that the half dozen prize presentations reflect the success of the company’s marketing strategy leading to business growth, especially the “Thai Chicken Going to Space” and “CP Extreme Cheese Lava Sausage” campaigns. Each focused on addressing consumer needs, based on in-depth behavor studies, and were able to communicate to enhance relationship between brand and customers effectively, leading to long-term brand loyalty and repeat purchases.
The awards for the “Thai Chicken Going to Space” campaign salute the CP brand chicken meat’s safety standards achievement for having reached the “Space Safety Standard” for NASA’s food consumption safety criteria for feeding astronauts.
The Marketing Excellence Awards are organized by Marketing-Interactive, a leading Asian online platform for advertising and marketing based in Singapore, which reaches marketing executives across Asia.
