The Cracker Barrel Old Country Store chain, which operates more than 660 company-owned restaurants in the United States, is expanding its all-day breakfast menu to offer even more variety and personalization. The Lebanon, Tennessee-headquartered company’s new “Build Your Own Homestyle Breakfast” format allows diners to customize their orders like never before.
Further diversifying its breakfast offerings, Cracker Barrel is also adding Impossible Sausage made from plants to the menu as its first plant-based meat alternative option, as well as a Stuffed Cheesecake Pancake Breakfast for those looking for a sweet treat any time of day.
“Our all-day, homestyle breakfast menu is a staple that draws enthusiasm from guests of all ages, so we are always exploring opportunities to improve how they enjoy breakfast,” said Sarah Breymaier, director of menu strategy at Cracker Barrel. “Our new menu innovations provide a personalized experience with delicious breakfast choices to satisfy every taste bud – whether guests are nostalgic for homestyle food, hungry for a nutritious plant-based option or have a craving for a sweet treat. At morning, noon or night, we want them to enjoy craveable breakfast favorites at a compelling value.”
Cracker Barrel’s all-day breakfast menu enhancements include:
• Build Your Own Homestyle Breakfast. Begin with two eggs cooked any way, plus biscuits n’ gravy, then add a choice of meat and a homestyle side, starting at $8.99 at most locations.
Standard meat options include thick-sliced bacon, smoked sausage patties, or a trio sampling of bacon, sausage and ham (sugar or country). Guests have their pick of side dishes such as hashbrown casserole, fried apples, coarse ground grits and tomato slices.
• Plant-Based Meat Option. Impossible Sausage (pictured above), a juicy and savory sausage patty made from plants. The addition of Impossible Sausage marks Cracker Barrel’s first plant-based protein at a time when more consumers are seeking such options.
• Premium Meat and Side Upgrades. In addition to Impossible Sausage, customers can choose from other premium meat options including Spicy Chicken Sausage, Fried Sunday Homestyle Chicken, Steak (Country Fried, Hamburger or Sirloin), Ham (Sugar or Country) or Grilled Chicken Tenders. Guests also have the option to enhance their breakfast with premium side orders including seasonal fruit, hashbrown casserole tots, two buttermilk pancakes or loaded hashbrown casserole.
• Stuffed Cheesecake Pancake Breakfast. For an even sweeter experience, guests can combine dessert and breakfast in one with Cracker Barrel’s classic homestyle buttermilk pancakes stuffed with creamy cheesecake filling, topped with fresh seasonal fruit and powdered sugar, and served with strawberry syrup. The dish also comes with two eggs plus a choice of thick-sliced bacon or smoked sausage.
