“Harold & Kumar Go to White Castle” could be described simply as a movie. But for many people, the story about two average guys on an odyssey to follow their crave can be classified as a magnum opus. Beginning April 20, White Castle, the iconic American fast-food restaurant, began celebrating the 20th anniversary of the theatrical release by New Line Cinema of “Harold & Kumar Go to White Castle” with treats for customers visiting their neighborhood Castle or the freezer aisles of grocery stores.
Harold and Kumar embraced the spirit of “Night Castle.” As the first fast food hamburger chain to be open 24/7, White Castle has long been known as a late night go-to eating place where people can satisfy their cravings at all hours from the restaurant’s full menu. For Harold and Kumar, nothing, including bullies, a trip to jail, or even a beloved actor determined to derail their quest, could stop the pair from fulfilling their destiny to savor a night at the quick service restaurant.
The classic film comedy continues to capture new audiences while holding a special place in the hearts of those who first saw it two decades ago. Screenwriters John Hurwitz and Hayden Schlossberg, actors John Cho (Harold) and Kal Penn (Kumar), and the late director Danny Leiner are all 2004 inductees in the White Castle Cravers Hall of Fame.
“No matter what calls you to savor the flavor of your favorite Slider, whether at a Castle or in your kitchen, that bite into a 100% beef patty steam-grilled on a bed of onions nestled between two perfectly baked buns is the crave satisfaction you deserve.”,” said Jamie Richardson, vice president of the Columbus, Ohio-headquartered chain.
Founded in 1921, White Castle operates 340 restaurants as well as a retail division that provides its fast food fare to the freezer aisles of retail stores across the USA. The company owns and operates its own Slider Provider meat production plants, bakeries and frozen Slider retail plants.
