From kababs to casseroles, consumers of halal food products in North America looking for flexibility with last-minute meals have a new option in the frozen section – Crescent Foods Individually Frozen Halal Hand-Cut Boneless Skinless Chicken Thighs.
Building off the success of their IQF frozen chicken breast offerings, the Chicago-based company has launched this new item for retail store distribution as well as E-commerce. The five-pound bag is re-sealable so customers cooking at home can pull out one or more at a time, depending on requirements. Packaging has been designed to catch shoppers’ attention with bright colors – yellow for the thighs and blue for the breasts.
“The individually frozen chicken breasts were the first product of its kind in the halal marketplace,” said Amna Haq, director of marketing and Innovation for Crescent Foods. “There has never been this type of halal item on the market. Consumers clearly were excited about this option. Trends show that they are leveraging on this cut, giving them a new choice that made perfect sense.”
The new skinless and lean products can be safely cooked from frozen up to USDA-recommended temperatures. It is a cut that can also be very forgiving when cooked because it has a higher fat content and will remain tender and juicy.
Crescent Foods chickens are hand-cut individually according to halal guidelines with strict adherence to all required aspects. Chickens are raised humanely and are free to roam. They are antibiotic-free and are fed an all-vegetarian diet free from animal byproducts.
Founded in 1995, Crescent Foods has steadily added to halal poultry, beef and lamb products offered to the American market. Today it ranks as the largest provider of premium quality Certified Hand-Cut Halal poultry and meat products across the United States. In addition to retail stores, its client base includes operators in the restaurant and institutional sectors.
