Coolhaus, a women-founded and led ice cream brand, and Black Girl Ventures (BGV), a foundation dedicated to creating access to capital for entrepreneurial black and brown women, has announced the launch of Currency Cake, the first ever pint of ice cream created to help fund the next wave of black and brown female-run enterprises in the United States. The product is a carrot cake batter ice cream with cream cheese frosting swirl and candied pecans .
“All proceeds from Currency Cake will go toward creating a grant for black and brown women business owners for marketing, IP, and design needs,” said Shelly Bell, chief executive officer of Washington, DC-headquartered BGV. “We work to create access to capital, capacity and community, and we are supporting and helping in the building of businesses that will affect generations to come.”
Because less than 1% of black businesswomen receive venture capital, many rely on fundraising through family and friends, grants and crowdfunding, which tend to cover operations and product development. Yet, one key component to a successful business that many of BGV’s own entrepreneurs want help on is marketing. Currency Cake ice cream has been introduced to move that dial.
“When we have big ideas for brands that can change the game, the next step is finding unique ways to communicate the message,” said Natasha Case, chief executive officer of Culver City, California-headquartered Coolhaus. ”It’s so important that black and brown female founders have access to the capital and resources to make that possible. We are excited to see the funds from the grant very strategically support those elements of growing a company… which can often be unaffordable. We can’t wait to see the amazing work that comes from funding BGV brands in this specific capacity.”
Currency Cake will be available via e-commerce at www.cool.haus/collections/all, at the Coolhaus flagship scoop shop in Culver City, and via on-demand delivery channels (Doordash, UberEats and Postmates). Pints retail for $11 each.
