Daily Harvest is launching six Smoothie selections, eight Bowls and two Pops at Target stores in California, Colorado, Massachusetts, Montana, Oregon, Rhode Island, Utah, Virginia, Washington, DC and the state of Washington. This marks the New York City-based frozen food company’s most varied retail offering yet at a national retail chain.
The array of ready-to-blend Daily Harvest Smoothie flavors now available at Target include Strawberry + Peach, Acai + Cherry, Banana + Almond, Mint + Cacao, Blueberry + Cacao and Mango + Greens.
Vegetable-packed Harvest Bowls, built on a variety of grain and grain-free bases like wild rice, quinoa and fonio, boast Black Bean + Cheeze, Brussels Sprouts + Tahini, Spinach + Shiitake Grits, Sweet Potato + Wild Rice Hash, Lentil + Tomato Bolognese, Broccoli + Cheeze, Cauliflower Rice + Pesto and Herbed Squash + Asparagus Risotto.
Ice pop treats aimed at children of all ages, Daily Harvest Strawberry + Dragon Fruit and Blueberry + Banana Pops have no added sugar and contain six or fewer ingredients per serving. The hand-held, USDA Certified Organic products are ready to eat right out of the freezer.
“We’re thrilled to partner with Target to bring an assortment of delicious, quick-to-prep Daily Harvest food to their customers. Target is a crucial discovery retailer for us as we broaden our reach from online DTC to freezer aisles coast to coast,” said Annie Streit, Daily Harvest’s chief commercial officer. “Our availability at Target makes it even easier for more people to enjoy sustainably grown fruits and vegetables every day, and we look forward to building on this foundation with a prominent national retailer.”
Daily Harvest’s latest expansion in distribution follows launches at Costco in the Midwest, Wegmans stores on the East Coast, New Seasons Market and Haggen in the Pacific Northwest, online marketplace Good Eggs in the San Francisco Bay area and numerous independent natural grocers nationwide. Last year, the brand kicked off its retail drive at over 1,000 Kroger stores, including Dillons, Fry’s, Fred Meyer, QFC, Ralphs, Smith’s and Harris Teeter.
