Daiya Foods, a dairy-alternative food ingredients and value-added products maker headquartered in Burnaby, British Columbia, has launched Diavola pizza in Canada. This debut marks a first to market for dairy and gluten-free frozen spicy pizza.
Inspired by the traditional Diavola pizza – which translates to “of the devil” in Italian – Daiya’s version combines plant-based salami-flavored slices, red jalapeños, red onions, chili flakes, and dairy-free mozzarella made with the proprietary Daiya Oat Cream blend, all atop a light crispy gluten-free crust.
With spicy food continuing to grow in popularity – 84% of consumers in Canada reportedly enjoy spicy dishes and 33% are eager to try new levels of heat – Daiya’s Diavola pizza caters to this demand while offering the dairy and gluten free quality the brand is known for. Canadians are increasingly seeking at-home dining experiences that feel like a restaurant indulgence, and Daiya’s latest pizza product is made to deliver “both the taste and novelty to elevate pizza night.”
“Our Diavola pizza is all about breaking through taste skepticism in plant-based eating,” said Chief Marketing Officer John Kelly. “We’re proud to offer a pizza that brings bold, satisfying flavors to even the most discerning pizza lovers. With a rich, melty dairy-free mozzarella and an improved gluten-free crust, Diavola is a delicious answer to the call for more exciting, dairy and gluten-free choices that don’t compromise on quality or taste.”
The new product is part of Daiya’s enhanced pizza range, produced at the company’s new, state-of-the-art factory in British Columbia. The expanding line also features Meatless Pepperoni and Supreme pizzas.
Diavola pizza is rolling out to major Canadian retailers, including Loblaws, Whole Foods, Metro and Save on Foods, with a retail price ranging from $9.99 to $12.99.
