Baked Goods & Desserts

Dawn Foods Acquires Dutch Bakery Ingredients Maker Royal Steensma

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Global baked goods manufacturer and ingredients supplier Dawn Foods has purchased Royal Steensma, a family-owned bakery ingredients specialist headquartered in Leeuwarden, a Dutch-Frisian city in the Netherlands. In business for almost 185 years, the company has a broad bakery product portfolio and specializes in fat-based coatings (Souplesse), almond and confectionary pastes, bakery mixes, and fruit fillings as well as infused and candied fruits and decorations.

The acquisition, which closed on January 31, includes four production plants in the Netherlands at Leeuwarden, Franeker, Elst and Vlaardingen, a manufacturing facility in Thailand, and continued involvement with the Food Innovation Academy (FIA) education center in Holland. All 310 Steensma employees are now on the Dawn Foods payroll.

“We are proud to welcome the team from Royal Steensma to Dawn and to build on our shared bakery knowledge and history of providing incredible products to bakers all around the world,” said Carrie Jones-Barber, chief executive officer of Jackson, Michigan-headquartered Dawn Foods. “The expansion of our manufacturing capabilities and product portfolio further strengthens our mission to provide customers with bakery solutions that truly inspire and help them achieve their business goals.”

“Dawn’s century of bakery expertise, long-term vision, commitment to company values, and dedication to customers, suppliers and employees were the determining factors in entrusting Royal Steensma to Dawn Foods,” said Alfred Bruin, owner of Royal Steensma. “Additionally, Dawn has the same creative entrepreneurial spirit of a family-owned company, which gives me the confidence that the essence of the family business will be safeguarded, providing a promising future with numerous new opportunities for our loyal and valued employees and customers.”

Dawn Foods, founded in 1920, conducts business with over 50,000 artisanal and retail bakers, foodservice operators and manufacturers located in more than 100 countries and has 3,800 employees globally.