Deep Indian Kitchen, the Union, New Jersey, USA-based maker of frozen Indian food products, has debuted Kati Street Wraps at Sprouts Farmers Market. The grab-and-go line, which requires just two minutes of microwave oven preparation, will be available at additional retail outlets including Publix, Target, and Giant in the coming months.
The wraps are promoted as “the first to be made with handmade paratha (Indian bread) that crisps in the microwave in an included crisping sleeve.” Five varieties are offered: Chicken Tikka Masala,Butter Chicken, Spinach Paneer, Chicken Curry and Potato & Pea Samosa.
“The demand for global flavors and street food is growing rapidly, but most consumers don’t have the time or expertise to make them themselves and lack authentic solutions in the grocery store. That’s why we’re excited to introduce our innovative Kati Street Wraps and share the best of Indian street flavors and textures with consumers across the United States,” said Kiernan Laughlin, general manager of Deep Indian Kitchen.
This rollout comes at a time when 49% of consumers say they are interested in global street foods, doubling their presence on restaurant menus in the US over the last 10 years, according to a recent report from research firm Datassential.
The Deep Indian Kitchen brand was created and launched in 2019. It is owned by Deep Foods Inc., a third generation Indian-American family company that has been the largest manufacturer of Indian food sold to the Indian-American community since 1977.
