Del Monte has launched frozen British Strawberries, the latest product offering exclusively available at Iceland retail locations across the United Kingdom. Priced at £2.25 per pack, they are also included in the two for £4 deal in conventional Iceland outlets and three for £6 deal online and in Food Warehouse stores.
The berries are sourced from farms in Norfolk, benefiting from the region’s favorable climate and soil conditions. Hand-picked at the peak of ripeness, the fruit is quickly frozen to lock in freshness, sweet flavor and nutritional value.
“We are thrilled to introduce our frozen British strawberries to the market,” said Martin Tilney, senior commercial director of foods for Europe at Del Monte. “Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year.”
He added: “The launch of these frozen strawberries marks a significant milestone for Del Monte in its commitment to providing high-quality, locally-sourced food products.”
