In celebration of International Self-Care Day, Dove Ice Cream, a Mars Wrigley brand, has partnered with Long Beach, California-based Mien Studios, a female-owned company making elevated and sustainable clothing for everyday wear, to launch a limited-edition, eco-friendly line of Silky Smooth Sets. inspired by Dove’s new sleek luxe packaging launch in the United States.
Dove offers a variety of formats and flavors of frozen sweet treats to indulge in, and its new Silky Smooth Sets “will take decadence and comfort to a new level,” boasts a press release issued from the company’s New, New Jersey office. The sets include chic tanks, classic button-down blouses and wide-leg pants in on-trend pajama styles that can be worn on the town with friends, while hosting a summer ice cream soiree or when indulging alone at home.
Consumers are invited to visit DoveChocolate.com/SilkySmoothSets to receive one of the exclusive, limited sets (valued at $300 each) along with a six-count box of Dove Dark Chocolate Almond Vanilla Ice Cream Mini Sticks for $25. This promotion supports a longstanding Dove Chocolate partner.
Influenced by the brand’s Dovebar Vanilla Ice Cream with Milk Chocolate and Dovebar Raspberry Sorbet with Dark Chocolate, the limited-edition line comes in a cerulean blue and a vibrant magenta, along with a rich, dark chocolate inspired brown. Each piece will also have the brand’s signature chocolate tone pulled through in its accents.
“Dove Ice Cream prides itself in being a decadent treat for those looking to take a moment for themselves,” said Mars Ice Cream Marketing Director Jayesh Shah. “Collaborating with an eco-conscious, female-led company like Mien Studios helps us do just that. By creating stylish sets inspired by our new packaging, we are doubling down on providing ice cream fans with the opportunity for more moments of indulgence, self-care, and everyday happiness while supporting our broader purpose of building the world we want tomorrow.”
Designed to be wearable and stylish for all with inclusive sizing, the Silky Smooth Sets complement Dove Ice Cream’s sustainability program, which works to improve the lives and livelihoods of female farmers of vanilla in Madagascar. The sets follow suit – sourcing eco-friendly fabric and shipping materials, cutting, sewing and utilizing non-toxic AZO-free dyes from local, family owned vendors.
“Creating the Silky Smooth Sets in partnership with Dove allowed us to tap into the Mien Brand mission to help women live and enjoy life beautifully,” said Lisa Hsieh, Mien Studios founder and designer. “Our all-female team had such a fun time designing elevated sets to mirror the luxe aesthetic of Dove’s packaging. As a small-batch designer that works only with family owned factories, we also love that the sets will help women celebrate themselves on International Self-Care Day while supporting a meaningful international organization.”
