Finger Foods, Pizza and Snacks

Dr. Oetker Contest Aims to Heat Up Demand for Frozen Pizza in Canada

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Keen on redefining and promoting frozen pizza in a new way, Dr. Oetker Canada is inviting consumers to bring their creativity to the fore by entering a talent contest.

A press release recently issued by the Mississauga, Ontario-based division of the Bielefeld, Germany-headquartered diversified food company declared: “For too long, frozen pizza has been overlooked, often seen as the go-to for late night cravings, and quick meals on the go. But let’s face it – pizza has always been more than that. It’s been a reliable presence in our most cherished moments – comforting, familiar, and, of course, irresistibly delicious. Whether you’re enjoying a cozy dinner at home, hosting a movie marathon with friends, or sharing a family meal, Dr. Oetker Canada is here to elevate those moments, and make them even more special.”

Marketing Manager Laura Jones stated: ”We want to reshape how Canadians think about frozen pizza, and we’re looking for a visionary, bold publicist, or just frozen pizza’s biggest fan, with fresh ideas who can help us tell that story.”

She is calling on Canadians to share their most creative, funniest and heartwarming posts and videos on social media. This can be done with a song, in a heartfelt moment, or some other imaginative way.

“If you’re ready to take the lead, now is the perfect time to enter this contest and take frozen pizza to a whole new level,” said Jones.

One lucky winner, to be announced on December 5, will be selected based on originality, creativity, and the ability to reignite the buzz around frozen pizza. The prize is free pizza for a year and the title of “Official Publicist of Frozen Pizza.”

For full contest details and to enter, visit http://droetkerfrozenpizzapublicist.com

Established in 1960, Dr. Oetker Canada Ltd produces and markets a wide range of frozen pizza in addition to baking products, desserts and snacks.