Elmwood Park, New Jersey, USA-based Dr. Praeger’s Sensible Foods has kicked off September with the introduction of limited edition Farm Stand Cauliflower Burgers and the newly launched plant-based Perfect Turk’y Burger.
Special recipe Cauliflower Burgers were created to support struggling farmers during the difficult and challenging Covid-19 pandemic period. The gluten-free product – now available at Citarella stores in New York City and the East End of Long Island, as well as online at OurHarvest.com – features non-GMO verified cauliflower, cremini mushrooms, peas, zucchini, parsley and scallions sourced from farms in New York and New Jersey. All sale proceeds will be donated to the local farming community and to food pantries to help fight hunger.
The Perfect Turk’y Burger has the look, taste and texture of a patty featuring real turkey, but without animal meat and made only with clean ingredients. Packed with 20g Pure Plant Protein and infused with carrots, sweet potatoes and butternut squash, the product is plant-based, gluten-free, soy-free and non-GMO project verified.
“We’re always innovating and looking to create new products that fill the needs of our ever-evolving community,” said CEO Larry Praeger. “As the average consumer seeks out more options for meatless protein with real ingredients, we knew it was time to expand our Perfect product line. With few other meatless ‘turkey’ burgers on the market, we knew we needed to deliver. I’m proud to say the Perfect Turk’y Burger now offers variety to the lineup to add an extra meat’y option to help Americans easily consume less meat while still eating clean and getting their vegetables in.”
Dr. Praeger’s has been a pioneer in the vegetable-focused frozen food space for over 25 years. In 2019 the brand launched the first product in the Perfect meat-alternative line, the Perfect Burger, as management predicted trends for an increased interest and demand for clean, high-protein alternatives to meat. Like the Perfect Turk’y Burger, the Perfect Burger looks and tastes like real meat, is made with Pure Plant Protein and has less sodium and fat per serving than leading meat-alternative burgers on the market.
While best known for favorites such as the California Veggie Burger and Kids Littles, Dr. Praeger’s offers a wide range of vegan, vegetarian, gluten-free, soy-free, Kosher and non-GMO food options including Oaties Oatmeal Dippin’ Sticks, Fish Taco Bites, Veggie Cakes and Breakfast Bowls.
Perfect Turk’y Burger is sold frozen in packs of two patties for $4.99 at grocery stores throughout the United States including Kroger, Jewel Osco, HEB, Stop & Shop, Sprouts, Publix, Wegmans, ShopRite, Fresh Thyme, and Lunds & Byerly’s.
About the Company
Dr. Praeger’s Sensible Foods has been offering convenient frozen food options for more than 25 years. Founded by two heart surgeons determined to make healthy food easily accessible, the company remains family-owned and operated. In addition to Veggie Burgers and Kid’s Littles, its wide range of products includes Bowls, Cakes, Puffs and Hash Browns, and sustainable seafood items.
