The Islandia, New York-based Entenmann’s baked goods specialist, an operating unit of Bimbo Bakeries USA, has introduced a retail range of ice cream sandwiches inspired by popular Entenmann’s products such as Original Recipe Chocolate Chip Cookies and Rich Frosted Donuts. They are available now in frozen food departments at Walmart stores across the United States.
“Entenmann’s is thrilled to expand its portfolio into the freezer aisle and offer consumers a new lineup of ice cream sandwiches inspired by the iconic flavors our fans know and love,” said Alicia Rosas, vice president of Innovation at Bimbo Bakeries USA. “We are looking forward to seeing how our fans enjoy these special treats, which are perfect for any occasion.”
Bimbo tapped Sorrisa Group Inc. to help develop the product assortment, which feature six ice cream sandwich flavors inspired by Entenmann’s baked goods: Brownie Cookie Salted Caramel; Chocolate Chip Cookie; Chocolate Chip & Brownie Cookie; Chocolatey Glazed Cookie Donut Chocolate; Chocolatey Glazed Cookie Donut Salted Caramel; and Glazed Cookie Donut.
Bimbo Bakeries USA is owned by Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 33 countries. It employs over 20,000 people working at more than 50 manufacturing locations in the United States. In addition to Entenmann’s, its brands include Arnold, Artesano, Ball Park, Bimbo, Boboli, Brownberry, Little Bites, Marinela, Mrs. Baird’s, Oroweat, Sara Lee, Thomas’ and Stroehmann.
