Reports

Farm Rich Survey Respondents Say Food is Universal Language of Love

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Nearly seven in 10 people have pretended to enjoy a food or meal they didn’t like to avoid hurting someone’s feelings. According to a recent survey of 2,000 adults in the USA sponsored by frozen snack food specialist Farm Rich, 64% of respondents say food is their “primary love language.”

About half (48%) show their loved ones they care by regularly surprising them with their favorite foods. Those looking to express their affection through food can’t go wrong by preparing a homemade meal (64%), creating someone’s favorite snack trays (61%), buying their favorite candy (60%) or baking a homemade dessert (60%).

Conducted by OnePoll on behalf of St. Simons Island, Georgia-based Farm Rich, a division of Rich Products, the survey also revealed people have bought or cooked a meal for someone to say “I Love You” (53%), console them (53%) and express thanks (51%).

Who are the top recipients of these meals? Their partner/spouse (61%), children (58%), grandparents (47%) and friends (47%).

Among respondents who are parents, 67% bond with their child over a shared love for food. Additionally, results discovered the most impressive foods to make from scratch. Preparing or cooking a meal is more meaningful than buying one (25% vs. 13%), but which dishes are most effective?

The top meal to cook for a lasting impression is pizza (19%), while cheese sticks and meatballs were tied for the most impressive snacks or appetizers to make (14% each). And if you want to indulge someone’s sweet tooth, you can’t go wrong with homemade ice cream (14%) or cupcakes (13%).

Going on a date? Cookies (48%), ice cream/milkshake (47%), pizza (46%) and cake (46%) are the most romantic meals to share with a partner — more so than oysters (24%).

According to respondents, forgetting a favorite meal (32%) is a bigger taboo than failing to remember one’s favorite TV show or movie (27%).

“Food remains a timeless love language, transcending differences between people through the shared experience of enjoying a delicious meal or snack, and a fast way to find common ground,” said Meghan Ozamiz, director of marketing at Farm Rich.

More than two-thirds (67%) say sharing is caring when the item in question is their favorite food. And 59% are likely to share their favorite meal with others. But while 72% said they’re usually honest about their partner’s cooking skills, only half (53%) of those in close relationships rated their partner’s cooking skills as “excellent” or “good.”

“No matter who cooks or prepares the meal, our research shows that when it comes to food, it’s the effort that counts and is remembered the most,” Ozamiz added.

Date-Defining Foods

Cookies – 48%
Ice cream or milkshake – 47%
Pizza – 46%
Cake – 46%
French Fries – 40%
Wine and Cheese – 39%
Cheese Sticks – 37%
Sushi – 37%
Taco/Burrito – 28%
Oysters – 24%
Tapas – 19%
Pasta – 18%